Target Market: Settled

Although there does not seem to be as much cross-over appeal for in-line skates as there is for skateboarding, the target market for this project is going to be the non-hardcore skaters - so i am going to be highlighting such aspects as:
- ease
- comfort
- durability
- functionality
- utility
of the in-line skates for my campaign

i am tempted to use the innovative 2-wheel company, but since style is going to be as significant of a selling-point as functionality, i am going to stick with one of the more conventional companies.

so i am going to go with K2

their logo is straight ill and i am looking forward to working with it (although i am still not in far enough to turn back if i change my mind in the next couple days)

on my mind right now is Lupe Fiasco - a lot of sources have been hailing his album and approach to Hip Hop as a landmark in crossing Hip Hop and skater culture

reasons for this are especially evident in his video 'Kick Push':




his other video 'I Gotcha' is also dripping wiff style:




i took a trip to the mall again to check out some other labels in general - but ima save the results of that trip for the next blog post


tomorrow

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