Rollerblade Project

in Sketching for Communications class, we have started the researching / brainstorming / resource compiling aspect of the 'Rollerblade Project'

basically
the final outcome is going to involve producing a tag that one would find attached to the product when buying rollerblades

sort of like a information tag or whatever


my first impulse about this project:
how do you create a piece of engaging media in a situation where people are not looking for engaging media?

i thought back over the years to situations where i purchased things and any situations where i may have kept the tag

i thought of a couple situations

one was for a coat and the tag had detailed specifications for the coat - how it was constructed and all the benefits
also there was a bunch of cool pictures

the other situations i recall was when the tag wasnt actually a tag, but more like a plastic toy


i remember back in the early '90s when everybody was buying Patrick Ewing shoes, and they all came with a little rubber key-chain basketball

nike did something similar with a plastic logo-device

im gonna see if i can track any of this stuff down


more on this later